Prescription Foot Orthotics in Marietta & Cobb County
Custom Orthotics
Custom orthotics are shoe inserts made from your own feet and prescribed for a specific problem — not a one-size-fits-all insole off the shelf. At Choice Podiatry Center in Marietta, Dr. Vivian Iwu, DPM, evaluates your feet and the way you walk first, then decides whether custom orthotics are the right fit or whether something simpler will do.

Well-made orthotics can help support the arch, spread pressure more evenly, and reduce strain on painful areas of the foot, ankle, and even the knees and lower back.
Not everyone needs custom orthotics. If a good over-the-counter insert or a change of shoes is enough for your feet, Dr. Iwu will tell you.
AppointmentsOrthotics Prescribed by a Board-Certified Podiatrist
Who custom orthotics can help
Custom orthotics may be recommended when the shape or movement of your feet is contributing to pain or injury. Common reasons include:
- Heel pain and plantar fasciitis — supporting the arch to reduce pull on the plantar fascia. See heel pain treatment in Marietta.
- Flat feet and overpronation — when the arch collapses or the foot rolls inward. Read what causes flat feet.
- High arches — when too much pressure lands on the heel and ball of the foot.
- Sports and running injuries — reducing repeated strain on the feet and shins. See our sports podiatrist page.
- Bunions and forefoot pain — easing pressure on painful joints.
- Diabetic foot care — reducing pressure points that can lead to wounds. Learn about orthotics in diabetic foot care.
- Arthritis, balance concerns and leg length differences — supporting stability and more even movement.
Custom orthotics vs. store-bought inserts
Over-the-counter inserts are made for an average foot. They can be a reasonable first step for mild, general discomfort. Custom orthotics are made from an impression or scan of your feet and built to a prescription for your specific problem, so they can target support and pressure relief in a way a generic insert cannot. Our honest guide, Do You Really Need Custom Orthotics?, walks through the difference.
How we make your custom orthotics
- Evaluation — Dr. Iwu examines your feet, joints and footwear, and looks at how you stand and walk, to find what is driving the pain.
- Foot impressions — detailed molds or scans of your feet capture their shape.
- Design and production — the orthotics are made to Dr. Iwu's prescription, with support and cushioning where you need it.
- Fitting and follow-up — we check the fit in your shoes and make adjustments if needed.
Getting used to new orthotics
Most people need a short break-in period. Wearing them for a few hours at first and gradually increasing the time usually helps your feet adjust. Some new awareness of the inserts is normal at first, but contact the office if they cause pain, rubbing or blisters, since an adjustment may be needed.
Orthotics for kids and older adults
We see patients of all ages. Children with flat feet, heel pain or in-toeing may benefit from orthotics as they grow — see orthotics for kids. For older adults, orthotics can be part of a plan to support balance and comfort, as covered in how custom orthotics can help older adults.
Insurance and booking in Marietta
Choice Podiatry Center accepts UnitedHealthcare, Medicare, Cigna, BlueCross BlueShield, Anthem, Aetna, and CareSource. Coverage for custom orthotics varies widely by plan, so our office can help you understand what to check with your insurer before you decide.
To find out whether custom orthotics are right for you, request an appointment online or call (770) 702-8723. The office is at 540 Powder Springs St SW, Suite B6, Marietta, GA 30064.
Frequently Asked Questions
Do I really need custom orthotics, or will store-bought inserts work?
It depends on your feet and what is causing the pain. Store-bought inserts can help mild, general discomfort. Custom orthotics are made for your specific feet and problem. Dr. Iwu will evaluate you and tell you honestly which option makes sense.
Can orthotics help with plantar fasciitis and flat feet?
Yes, orthotics are commonly used for both. By supporting the arch and spreading pressure more evenly, they can reduce strain on the plantar fascia and improve alignment for flat feet. They are often one part of a broader treatment plan.
How are custom orthotics made?
After an evaluation, Dr. Iwu takes detailed molds or scans of your feet. The orthotics are then made to her prescription and fitted to your shoes, with adjustments if needed.
How long does it take to get used to new orthotics?
Most people adjust over a short break-in period by wearing them a few hours at a time and gradually increasing. Contact the office if they cause pain, rubbing or blisters.
Are custom orthotics covered by insurance?
Coverage varies widely by plan. Choice Podiatry Center accepts UnitedHealthcare, Medicare, Cigna, BlueCross BlueShield, Anthem, Aetna, and CareSource; our office can help you understand what to check with your insurer.
How do I get custom orthotics in Marietta?
Request an appointment online or call (770) 702-8723. Choice Podiatry Center is at 540 Powder Springs St SW, Suite B6, Marietta, GA 30064.